Build your startup with Bertie by your side
Bertie is your for turning an idea into a stronger, better-evidenced venture — challenging your assumptions, preparing you for mentors and getting you funding-ready.
From idea to evidence, with structure at every step
A guided venture-building journey, so you are never figuring it all out alone.
Clarify your idea
Define the problem, the customer, the opportunity and why your solution matters.
Validate with evidence
Plan customer discovery, capture insights and build proof that the problem is real.
Build your venture assets
Create your pitch, business model, financial assumptions, product plan and funding materials.
Prepare for mentors
Arrive at mentor sessions with clearer questions, stronger evidence and better decisions to make.
Test your assumptions
Use Bertie to explore different scenarios and understand how changes affect your startup.
Get funding-ready
Strengthen your application, pitch and investor materials before you submit or present.
Always-on support between human touchpoints
Bertie does not replace mentors, programme managers or investors — it helps you make better use of them.
Ask Bertie to review your work, challenge your thinking, spot gaps and suggest what to improve next — whenever you are working late or preparing for a meeting.
- tighten your value proposition
- improve your customer interview questions
- review your business model assumptions
- test different market or revenue scenarios
- prepare for mentor meetings
- improve funding applications
- summarise progress and next steps
- identify gaps before an evaluator or investor does
One journey, not a collection of disconnected tasks
Bertie guides you through the key stages of venture development, from first idea to validation, funding readiness and growth.
Understand where you are
Complete your founder and startup profile so Bertie can understand your stage, needs and ambition.
Get a recommended pathway
Bertie helps identify the most relevant support, programme or next step based on your venture profile.
Work through guided tasks
Complete structured tasks across customer validation, market, product, business model, team and funding.
Build Venture Development Assets
Your work becomes a growing evidence base that can support future programmes, funding applications and investor conversations.
Get mentor and programme support
Share progress with mentors, advisors and programme teams so they can give better, more targeted support.
Progress with confidence
Move into accelerators, funding pathways or investor readiness with stronger evidence and clearer direction.
Your startup evidence, organised from day one
A good idea is not enough. Bertie helps you build and organise the evidence behind it — your , including:
- founder and startup profile
- problem statement
- customer discovery evidence
- market and competitor analysis
- customer personas
- product and MVP plan
- business model
- financial assumptions
- pitch deck
- funding application materials
- mentor feedback
- evaluation history
- investor-readiness evidence
These assets can move with you across programmes, mentors, funding applications and investor conversations.
The right help, at the right time
Many founders waste time on the wrong programme or raise too early. Bertie matches your venture to the most relevant pathway for your stage, sector and evidence — guiding you towards:
- an idea-stage support programme
- a pre-accelerator
- a regional delivery partner
- a specialist accelerator
- a university commercialisation pathway
- a mentor or advisor
- a funding-readiness programme
- an investor-readiness pathway
Better prepared founders. Better conversations.
When founders do the preparation up front, human support can focus on judgement and experience — not chasing missing documents or unclear assumptions.
For founders, this means:
- less confusion
- clearer priorities
- better use of mentor time
- stronger applications
- more confidence
- a structured record of progress
- a better chance of moving to the next stage
Start building your venture with Bertie
Create your founder profile, tell Bertie where your startup is today and begin your guided venture-building journey.